Delivering The Goods

The engine of this phenomenal growth was the Takkyubin home parcel delivery service, launched in 1976. Sometimes a single company can revolutionize an industry, and even a culture, and with Takkyubin Yamato Transport did both. By radically shifting its core business from commercial to consumer freight, breaking the monopoly of the Japanese postal service, and standing up to the bureaucrats in the Ministry of Transport, Yamato Transport reinvented parcel delivery in the Japanese market and created a dramatically new business type. Yamato's success required a level of entrepreneurial vision, innovation, and maverick decision-making unusual in the Japanese corporate world.